According to statistics, creating a home based business seems impossible. Statistics show that 97% of the people fail in trying to start a home based business. Most people don’t even make it to the second year. However, statistics also show that if you are in the lucky group that has made it to your second year, than you have a 44% chance of still being in the business after 5 years. The same statistic also shows that if you are in the group of 44%, than 3% of you are going to be truly successful and reach the financial independence that only other people dream of! Now doesn’t this sound awesome as a way to get out of behind your desk or job and create a residual income for you!Now I know that there are a lot of people who are doubters, especially when they see the statistics. Being in control of your own destiny is an awesome reward that outweighs any risks that you might encounter along the way. You will never know if you are one of the 3% who are truly successful unless you try and begin the process.Here are 5 amazing reasons and ways to be truly successful in a home based business:Find a business that sells a product that people want! One of the major components of building a successful home based business is selling something that people want to buy. Take the time to study the market and see what people are buying already. Make sure that there is a need. You should never have to push your product to anyone!Make it simple for the consumer to buy.Most people will want to buy from you; they just don’t want it to be difficult. It has to be as simple as possible. If the process to buy from you is too difficult, they will walk away! If they walk away, so will your dream of a successful business.You must market your business effectively!Have a successful home based business depends that you approach the right kind of customer and that customer is a person is wants and is willing to buy. It is important to have a marketing strategy so that the customer will come to you with their money.One successfully technique is giving the customer something for free. You can see it all the time. At the cosmetic counters, they always offer a special gift when you purchase something. This example is extremely effective because not only does it get the consumer to their counter, but the sales person can show them their expertise in how to apply the makeup and thus proving that their an expert in their field. Of course you will buy something from someone who knows what they are doing and talking about.You must track your progress.When you observe and evaluate the results you are making, you will understand better what marketing strategy is actually working and if you are staying on target. This helps you stay on track and is a huge benefit to the growth of your business.For example, if a company is one of your brokers, see how effectively they are using their website and you can show this to other companies to prove that this program works. You might be able to set yourself up as an expert on how to save money for companies. In this recession, this is a very valuable lesson for companies to see how they can save money and grow their business or even still stay in business.You need to develop multiple streams of income. All you need is to take a look at some of the retail companies out there. They don’t solely rely on customers coming into their stores. They have another stream of income where they also sell through the internet or catalog sales. You must do the same. You need to create ways of how to create more streams so that you don’t rely on just one way of doing business.Most network marketers approach their friends and family to either buy their product or show their business. This is great; however at some point the pool of people gets smaller, thus your home based business will reach a low point. What would happen if you can market your business online as well? This will enable you to reach out to people who haven’t heard of your home based business. If they need your product or service, you would be able to help them and they in turn will help you and your business. This can help balance out the income stream of your home based business. So when one approach is a little slow, the other will help pick it up.Now of course this can be challenging and it all takes time, but the rewards that you will get from your efforts can be unbelievable. It will take your home based business to a new level of success.Use these 5 tips to ensure your home based business for success. This can be so rewarding both personally and financially, just don’t give up and you will see that your efforts will pay off.